Associação de Turismo do Porto e Norte (ATP) will hold, starting Monday, May 25^th, a series of talks between the various agents of the sector in the Northern region. The objective is to prepare for the resumption of tourism activity through the discussion and strategic alignment between the various classes.

Pensar Mais Norte is the name of the initiative that aims to bring together, virtually, ATP’s members to, as a think tank format, debate ideas and share knowledge. The new challenges for the region's products and services and the trust and sustainability as new value propositions will be the main topics under discussion in the eleven talks that will extend until June.

João Ramos, ATP’s International Promotion Director, believes that these debates will provide ATP and its partners with a “clear understanding of support for economic activity and looking to the future, with a unique and concerted voice to face this sensitive moment that we all are living”.

Dedicated exclusively to the members of ATP, a tourism organisation responsible for promoting Northern Portugal in foreign markets, the initiative comes at a time when Portugal, like the rest of Europe, is taking its first steps to resume normal life after the Covid-19 pandemic.