Luxury travel is increasingly driven by trusted travel advisors, making first-hand destination knowledge more valuable than ever. With this in mind, Porto and North of Portugal - Convention & Visitors Bureau hosted a Familiarization Trip for Greta Kamaterou, Senior Director of Supplier Relations at The Affluent Traveler Collection, from 3 to 5 July.

Part of the American Marketing Group, The Affluent Traveler Collection connects more than 25K travel advisors across the United States, making it a key player in the luxury travel segment and an important partner in promoting Porto and the North of Portugal to high-value travellers.

Coordinated by Gonçalo Castro and Maria Branquinho, Market Managers at Porto and North of Portugal - Convention & Visitors Bureau, the programme was designed to showcase the region’s landscapes, heritage, gastronomy, wine culture, and premium tourism experiences. During the visit, Greta Kamaterou explored the Douro Valley, Vila Nova de Gaia, and Porto through a carefully curated itinerary that highlighted the diversity and authenticity of the destination.

A special thank you to our members and partners who contributed to this initiative: 4 Travel, Boutique dos Relógios, Deltatur, Fábrica do Azeite, Mónica Nogueira, Forte de Gaia, Autograph Collection, Livraria Lello, Quinta da Pacheca, Real by Casa da Calçada, Six Senses Douro Valley, Torel Quinta da Vacaria, and WOW.