Porto and North of Portugal - Convention & Visitors Bureau was pleased to take part in the "Place Branding: Challenges and Opportunities in Portugal" conference, organised by EY and Porto Business School as part of the PBS-EY Brand Futures Lab.

The event brought together representatives from municipalities, regional organisations, academia, the private sector and public institutions to discuss how place branding can help territories become more attractive for investment, talent and visitors, while supporting sustainable economic development.

A special highlight goes to our Executive Director, Madalena Dinis, who joined the panel discussion alongside leading experts to share the perspective of Porto and the North of Portugal and contribute to an important conversation on the future of destination branding in Portugal.