From September 8 to 12, Porto and the North of Portugal, in collaboration with Turismo Centro de Portugal and Turismo do Alentejo, participated in the East Coast Roadshow.

This five-day event organized in partnership with ReThink, spanned San Francisco, Seattle, Victoria, Winnipeg, and Montreal, aiming to strengthen relationships with key stakeholders in the North American market.

The event connected us with over 200 buyers, including tour operators, travel agents, and MICE agencies, eager to learn about Porto and the North of Portugal. With 20 suppliers representing the three regions, it was a strategic opportunity to showcase our destination. TAP Air Portugal attended all events, with Air Transat joining in Montreal, offering exclusive prizes, alongside gifts from suppliers.

Representing Porto and North of Portugal, our Market Manager, Cátia Barbosa, shared overwhelmingly positive feedback, noting heightened interest in what Porto and the North of Portugal can offer to the North American traveler.

A special thank you to our members who made this roadshow a success: Tempovip DMC, Terras & Terroir, Pestana Hotel Group, A2Z, HF Hotels, and Media Travel & Logistics.