Brazil continues to play a key role in the international growth of Porto and the North of Portugal, and WTM Latin America was the perfect stage to reinforce that commitment.

The destination was represented by Luís Pedro Martins, President of Porto and North of Portugal - Convention & Visitors Bureau, alongside HOM - House of Moments, our Global Sales Officer for the Brazilian market.

Actively engaged throughout the fair, Luís Pedro Martins participated in a full agenda of meetings and destination presentations, reinforcing connections with key industry players and highlighting the region’s positioning in this strategic market.

The region continues to gain relevance among Brazilian travellers, with over 50K guests recorded in the first two months of the year, making Brazil now the second largest international source market for Porto and the North of Portugal.

Alongside this institutional presence, the destination was promoted in close collaboration with our members, ensuring a consistent and impactful representation on the ground. We would like to thank our members who joined us at WTM Latin America: HF Hotels, Media Travel & Logistics, NEYA Porto, PORTUGALNTN, and Turim Hotels Group.