Following our participation at Tourism EXPO Japan, our activity in Tokyo continued with the ETOA (European Tourism Association) Outbound Japan 2026 B2B Workshop, focused on connecting European destinations with key players in the Japanese outbound travel market.

Represented by Cátia Barbosa, Leisure Department Coordinator at Porto and North of Portugal - Convention & Visitors Bureau, our participation in this initiative, carried out within the framework of COMPETE 2030, included a full day of targeted B2B meetings with some of Japan’s leading tour operators.

The workshop provided an opportunity for more in-depth conversations with highly qualified buyers, several of whom already develop dedicated programmes for Porto and the North of Portugal and came to the meetings with specific questions about the destination.

Organised by ETOA, the European tourism association for tour operators and suppliers, the workshop followed Tourism EXPO Japan and formed part of a wider initiative dedicated to connecting European tourism businesses and destinations with the Japanese outbound market.