A strategic dialogue on the future of tourism between Portugal and Brazil brought together key decision-makers in São Paulo, reinforcing the importance of this transatlantic relationship for the sector.

This forum stood out as a key meeting point for leading voices in the industry, with the presence of Portugal’s Secretary of State for Tourism, Pedro Machado, the President of Porto and North of Portugal - Convention & Visitors Bureau, Luís Pedro Martins, institutional leaders, and CEOs.

At the Fórum Atlântico, held at Tivoli Mofarrej, Luís Pedro Martins took part as a speaker in a panel dedicated to Promotion, Connectivity, and Investment, alongside representatives from Turismo de Portugal and Turismo do Brasil, as well as regional tourism boards.

Brazil continues to stand out as one of the region’s key strategic markets. Porto and the North of Portugal are currently recording a remarkable 25% growth in this market compared to the same period last year, an indicator that 2026 may mark Brazil’s return to our top 5 source markets.