From 30 September to 3 October, Porto and North of Portugal - Convention & Visitors Bureau hosted a luxury-focused Fam Trip in collaboration with Visit Portugal in the UK and Aspire Travel Club, part of Jacobs Media, bringing the destination closer to professionals working with high-end travellers in the British market.

Accompanied by our Market Managers Maria Branquinho and Gonçalo Castro, the group included six luxury travel agents, alongside a travel writer from Aspire Travel Club and representatives from Visit Portugal in the UK and TAP Air Portugal.

Over four days, participants discovered Porto, Vila do Conde, Braga, Amarante, the Douro Valley and Trás-os-Montes through a programme designed to showcase premium hospitality, gastronomy, culture and exclusive experiences across the region.

A dedicated networking session at Wine & Books Porto also connected the group with our members: In Tours Portugal, Inside Tours, InterContinental Porto - Palácio das Cardosas, Local by Clube Viajar, Media Travel & Logistics, PortoBay Hotels & Resorts, Quinta Nova de Nossa Senhora do Carmo, and Wine & Books. 

Our thanks to all members and partners who contributed to this Fam Trip, including Anetours, Ânima Durius, Boutique dos Relógios, Casa da Calçada Relais & Châteaux, Amoure Hotel, Old Tour, Quinta São José do Barrilário, Six Senses Douro Valley, The Lince Santa Clara, Vidago Palace Hotel, Vinha Boutique Hotel, and Wine & Books Porto, as well as our guide Monica Nogueira.

Initiatives such as this create valuable connections with specialised travel professionals and position Porto and the North of Portugal as a compelling choice for discerning travellers seeking distinctive experiences.