What sets a destination apart in the eyes of premium travellers today? This will be the central question of the Special Session “How Destinations Win the Premium Traveller”, which will take place this Thursday, 2 July, at 2:15 pm, at the QSP SUMMIT 2026.

Co-organised by Porto and the North of Portugal Tourism Board and the QSP Summit, the session will bring together international experts in the fields of luxury and premium tourism:

• António Paraíso, Consultant, Advisor and Speaker on Luxury Marketing
• Dora Simães, President of Comissão de Viticultura da Região dos Vinhos Verdes
• Greta Kamaterou, Senior Director of Supplier Relations of The Affluent Traveler Collection
• Sheree M. Mitchell, Founder and President of Immersa Global
• Luís Pedro Martins, Presidente of Porto and the North of Portugal Tourism Board

Throughout the session, insights will be shared on developments in the premium segment, travellers’ changing expectations, and how destinations can position themselves to attract this high-value market.

Attendance is free, subject to prior registration and availability. Please confirm your attendance by emailing ana.guerra@portoenorte.pt.

Don’t miss this opportunity to stay ahead of trends and strengthen the destination’s positioning in the premium segment.