On July 4, at 14:15, Porto and North of Portugal Tourism Board will host the Special Session "The Power of Regional Brands", at the QSP Summit's B Stage.

The session will have as speakers Luís Pedro Martins, President of Porto and North of Portugal Tourism Board, Carlos Abade, President of Turismo de Portugal, Leonardo Marras, Minister of Tourism Region of Tuscany, and Michael Otremba, Managing Director of Hamburg Tourism and Vice President of the City Destinations Alliance (CityDNA).

In this special session, speakers will discuss whether DMOs should adapt their organizational models given evolving consumer trends, the impact of brand experience on tourist engagement, the true significance of strategic thinking, innovation, and sustainability, and how DMOs can demonstrate their value to stakeholders and secure funding.

More info at https://qspsummit.pt/session/tpnp-special-session/.