Turismo do Porto e Norte de Portugal (TPNP), in partnership with Associação das Termas de Portugal, joined the 1st Congress on Water and Health, on 16 and 17 of September at Expourense, Spain. This strategic partnership aims to promote Health and Wellness Tourism in the region, one of the most appropriate sectors of tourism in the current context raised by the pandemic.
"The destination Porto and North of Portugal has around 40 percent of Portugal's tourism supply in terms of thermal units and this is a sector that is growing rapidly, and which, we believe, this year will have great demand," said the president of TPNP, Luís Pedro Martins, and added that "this type of supply is spread in high quality facilities throughout the subdestinations, Minho, Porto, Douro and Trás-os-Montes.
The main challenges of health and wellness tourism, the response of the sector's agents to the current situation, health and safety rules and strategies to reactivate the sector in order to reduce economic impacts will be discussed at the Congress.
On September 9th, the president of TPNP, Luís Pedro Martins, and the president of Associação das Termas de Portugal, Vítor Leal, will attend a webinar on the importance of "Health and Wellness Tourism", related to therapeutic goals of psychophysical balance in the post-pandemic and as a reinforcement of immunological capacity. The conclusions of this webinar will be presented at the Congress on September 17th.
Porto and North have 21 thermal baths, mostly connected to ecotourism and nature tourism, meeting the needs and tastes of the current tourist profile, who seeks peace and nature for his leisure moments. With this offer, the region seeks to assert itself as a preferential destination in Health and Wellness Tourism, with the aim of increase the average stay in Porto and North and secure the loyalty of tourists.