The Porto Convention and Visitors Bureau, through its affiliation with CVENT, a worldwide lead attraction platform, promotes a series of certified trainings for all DMC, PCO, hotel, venues and congress center members.

The certification program, which will take place through various webinars, will cover the following topics:

1. Better Understanding of the Planner’s Perspective - The programme provides a deeper understanding of how meeting and event organisers use Cvent Supplier Network to source event venues and submit eRFPs. A certified supplier can get access to reports providing insights on what planners think while sourcing event venues.
2. Target the Right Audience - Get direct access to powerful insights that will help you develop a better marketing strategy for your property and target the right audience. You’ll also get to learn how you can make your Cvent venue profile more attractive and compelling to attract meeting organisers
3. Improved Management of Inbound Leads - With Cvent Supplier Professional Certification, you utilise all the tools on Cvent platform for analysing and assessing the lead quality. This will further help you learn the art of assigning and prioritising leads, thereby ensuring effective management of inbound leads.
4. Increased RFP Conversion Rates - The professional certification gives you access to preset templates that help you respond with more robust answers, and create a comprehensive and compelling proposal, thereby increasing your chances of winning the business.

All information about the certification program is available at https://www.cvent.com/en/cvent-certification.