The 2020 edition of World Tourism Day celebrates the role of tourism in creating opportunities outside major cities and in preserving cultural and natural heritage around the world.
“Tourism and Rural Development” was the theme chosen for the celebrations of September 27th, at a critical time for the sector, with countries all over the world looking for solutions to recover from the pandemic.
The reasons for choosing this theme were presented by Zurab Pololikashvili, Secretary General of the WTO, who said: “All around the world, tourism empowers rural communities, providing jobs and opportunity, most notably for women and youth. Tourism also enables rural communities to hold onto their unique cultural heritage and traditions, and the sector is vital for safeguarding habitat and endangered species. This World Tourism Day is a chance to recognise the role that tourism plays outside major cities and its ability to build a better future for all.”
This year, and for the first time in the forty-year history of World Tourism Day, the official ceremony will not be organised by any member state of the United Nations. Members of the Mercosur bloc, namely Argentina, Brazil, Paraguay and Uruguay, together with Chile, joining with observer, are responsible for organising the celebrations.
World Tourism Day 2020 will once again be celebrated by member states in all regions of the world, as well as by cities, destinations and private sector organisations and individual tourists.